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| A.B. Latin American Translation Services wanted a logo with a definate Latin American feel to it. Whilst researching, these characters were found in a book about world mythology. they are from a reproduction of a the Codex Zouche-Nuattal; a work in praise of Tolque Nahuaque, the God-above-all of the Mixtecs, a South/Central American tribe. We reproduced the figures in a flat colour, high-contrast style, so that only the most basic of details stood out. The client then decided that they would choose one of the four to be used as their main logo, with the other figures to be used to enhance the design when the occasion arose. Whilst looking at the various South American mythologies we noticed that spiral paterns were often used. We decided to incorporate a simple spiral design into the overall corporate concept to give another graphical Latin American reference. |
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